Neighbourhood Creative was responsible for creating a new digital strategy for Convenience’s Instagram account. Our focus was to propel its offering, uniqueness and incorporate experiential marketing throughout the year for higher visibility.
Our new strategy includes a balance of graphics, animations, and a dedicated monthly photo/video shoot to capture new menu items, featured cocktails and their weekly specials: $1 pancakes, The Brunch Bunch, Monday Wing Night and Taco Tuesdays.
Through our marketing strategy and targeted Facebook Ads, Convenience experiences over 2 million reach through various campaigns, per month regarding their weekly specials and special events.
Neighbourhood Creative has organized and managed various events hosted at Convenience throughout the year such as The Movember Charity dinner, the TFC playoff event and the new menu tasting. Guestlist, blogger and influencer outreach, production and content creation were all executed by our team.
We conducted a social media giveaway via Instagram to watch the MLS playoffs at Convenience. The giveaway had a reach of over 350,000 people in the GTA entering the contest for a free lunch during the playoff event. All winners were chosen and given instructions for attending the event.