Respira Air launched their first-ever Kickstarter Campaign with a goal to reach $30,000 in funding their new product launch. Our team was tasked to create and execute two aspects of the campaign. The first was a four-part video series shot in both Toronto and Guelph Ontario, exhibiting their story, the product itself and how they pivoted throughout the pandemic to bring a new product into homes across the world.
The second task was to execute an influencer campaign, included 14 influencers in the GTA to promote the Kickstarer campaign along with the product itself and its benefits. The Kickstarer campaign was fully funded in 27 minutes and they ended the campaign raising over $200,000.