Neighbourhood Creative created a series of day events titled “SIP”. This event was on King West at Arcane Patio, one of the most prestigious, celebrity hot spots in the city. Strategic partnerships were made with liquor brands (Siempre Tequila & Lost Craft) and Toronto based influencers to get an overload on online exposure. All of the promotional assets and social media ads were created by Neighbourhood.
Instagram dance sensation, Dancing Dan (@danrue)
, even showed up and was active on his social media throughout the event.