Neighbourhood Creative was commissioned by Archer the Fourth to aid in a full re-launch of the luxury brand. A new e-commerce website along with product shots and copyright was taken care of by Neighbourhood. The website was created to be beautiful, minimal and easy to use on mobile. Lifestyle content was created as well by Neighbourhood. Two strategic models were chosen to shoot inside Regulars exclusive speakeasy, the loft. This content was used in social media efforts and for website purposes.
Digital ads were also put in place and online campaigns around Archer’s essentials collection were pushed strategically. With this recipe, we mixed a few key influencers into ATF’s marketing plan, as Richie Laryea of Toronto FC was suited for a home game, and other influencers were gifted product in exchange for posting online.
Experiential was a big component for the new and improved ATF launch. Neighbourhood planned and managed an activation for ATF at Regulars Bar during their monthly brunch. ATF also activated at Figures Yorkville during a luxury planning anniversary event. All activations and pop-ups were scouted and managed by Neighbourhood.