production // pr // digital
Movember Canada
To curate an event to raise awareness for men’s health through experience, community, and soccer-centric.
The Moustache Project, formally known as the Movember Series, is a campaign curated and created by Neighbourhood Creative. The mission behind The Moustache Project is to enforce a sense of community in Toronto by shedding light and increasing awareness around men’s health through experiences and collaboration. In order to bring the community together, our 2019 campaign launched by announcing The Moustache League Charity game on November 30 at Lamport Stadium.
The structure of the charity game, organized with Movember Canada on our side, would allow local businesses and brands to participate, incorporate vendor activations, and have TFC and MLS’s best players as coaches for the 8 teams, all while contributing to Movember Canada.