Rocky’s main goal is to introduce a brand to men with a unique feel and seamless user experience. Rocky is looking to normalize embarrassing, yet common, issues eliminating the stigma surrounding them. Neighbourhood Creative was part of the brand’s launch and brought the brand to life through a multi-tiered approach marketing strategy. From content creation to full management of social media channels, to podcast production that covers men’s health to influencer marketing to spread brand awareness, Rocky is here to stay and break away from the stigma around men’s health.